Making Our Marque

New Now's distinctive logo was created by Paul Humphreys, building on 20 or so years of experience working with major brands.

The logo uses negative space to create a forward-pointing arrowhead between 3 vibrantly-coloured leaf motifs.

This versatile shape is distinctive when used independently as an icon or avatar - for example, on our Twitter profile and also on our business cards.

When used with the company name it gives the impression of a full arrow shape.

Another Dimension

We planned from the outset to make the design flexible enough to support 3D treatments and are working on a 3D model right now.

This will be used to create striking new views of the logo manipulated in 3 dimensional space, animations, and also to demonstrate some of our work in using mobile orientation to control 3D models.